Emeric Ernoult, Founder and CEO at Agorapulse

Emeric is the Founder and CEO of Agorapulse, a social media management platform for small businesses all the way up to large companies and agencies. Customers include companies like the Disney Channel, Dove, and the World Wildlife Fund. In a past life, Emeric was a business lawyer working in mergers & acquisitions, before he made the leap to startup founder, and Agorapulse has just recently crossed over $360,000 in monthly recurring revenue.

In this interview, Emeric talks about his experience managing an inside sales team at Agorapulse. He dives into their process for converting inbound leads into paying customers, upgrading free trial members to more advanced paid plans, how content marketing can complement inside sales at any organization, and the future of SaaS sales.