Lauren Wadsworth, Manager of Global Account Development at Dynamic Signal

Lauren is the manager of Global Account Development at Dynamic Signal, the mobile first company communications platform in use by brands like Oracle, ADP, Cisco and more. In just a couple of years, Lauren’s gone from starting out in sales development to managing a team of AE’s.

In this interview, Lauren talks about how she uses customized video to personalize her outreach and get significantly higher response rates from her prospects. She covers cold emailing, cold calling, other creative outbound selling tactics (and examples). Lauren also dives into managing inside sales reps, adapting your sales process to responses in the marketplace, and avoiding common (subtle) sales mistakes.