Ben Sardella, Co-Founder and CRO at OutboundWorks, Former Co-Founder at Datanyze

Ben is a Co-Founder and CRO at OutboundWorks, his sales development company that partners with clients to bring highly targeted leads & craft outreach campaigns that convert them into customers. Previously, Ben co-founded Datanyze, the leader in technographics, which is now used by over 50,000 sales development reps. Ben has also been named one of top 25 most influential salespeople by the AAISP.

In this interview, Ben talks about how sales development has changed over the past decade, including how his company OutboundWorks is helping to fill the gaps in the marketplace today. Ben covers what it's like building a sales process from the ground up (multiple times), managing and hiring a high-performing sales team, technographics, the role of technology in sales, and how to get higher volumes of qualified sales leads to fill your pipeline.