Russ Heddleston, CEO at DocSend

Russ is the co-founder and CEO at DocSend, a content management and tracking solution that helps sales and marketing teams be more efficient. Customers include companies like Upwork, Namely, and The New York Times. Since 2013, Russ and his co-founders have raised over $9 Million dollars growing DocSend.

In this interview, Russ talks about how he and his team have gone about landing recognizable Fortune 500 customers for their SaaS product. He covers the (ever-changing) path to building a B2B SaaS sales process from the ground up and how DocSend got their early traction. We wrap with diving into how to make your first sales hires, Russ' philosophy on managing a sales team and how to prioritize which tools should make the cut in your tech stack.