Nick Persico, Head of Growth at

Nick is the Head of Growth at, the inside sales CRM of choice for startups and SMBs. Before joining, Nick was a Co-Founder at Smart Host, a revenue analytics platform for vacation rental management companies that went through TechStars and was recently acquired by Beyond Pricing earlier in 2017.

In this interview, Nick takes us through his outlook on sales operations, how to get the most out of a sales CRM at your organization, getting early traction, and how inbound marketing should align and work with with inside sales teams. He talks about determining when (and how) to automate certain components of your sales process and talks through his predictions for big new trends coming soon to inside sales.