Matt Sornson, Head of Growth Marketing at Clearbit

Matt is the Head of Growth Marketing at Clearbit, the data enrichment tool that helps sales and marketing teams from companies like Asana, Intercom and Segment to identify prospects and gain customer insights. Before joining Clearbit, Matt built a few of his own companies, including Workmob and ApiXchange.

In this interview, Matt talks about how data is changing sales today (and the role Clearbit plays), including a case study walkthrough in how one company is using Clearbit data enrichment to send highly targeted, automated cold emails to prospects who visit their website. Matt covers their highest-impact growth tactics for bringing in large volumes of marketing qualified leads, and wraps up with how to manage a growing number of tools in your sales tech stack.