Aaron Ross, Co-Founder and Bestselling Author at Predictable Revenue

Aaron is the author of the best-selling book, Predictable Revenue, which is based on the outbound sales process he created for Salesforce that added an extra $100 million in revenue in just a few years. Over the years, Aaron and his team have worked with startups and household-names like Uber, SAP and Oracle.

In this interview, Aaron talks about his experience leading a team that built Salesforce's enterprise sales process into a machine that generated $100 Million+ during his time at the company. We dig into how successful startups are scaling their sales processes today, what's changed in the world of SaaS sales, the biggest hurdles sales teams (and managers) are working against today, and Aaron's look at the future of B2B SaaS sales.