Steli Efti: CEO at, Entrepreneur, Speaker, Author

Steli is the CEO of, the inside sales CRM of choice for startups and SMBs. Steli's a Y Combinator alumni, startup advisor, and the author of The Ultimate Startup Guide To Outbound Sales. Steli also co-hosts The Startup Chat podcast with Hiten Shah.

In this interview, Steli shares behind the scenes of how he's created a scalable inside sales process, how to diagnose problems when your sales funnel is leaking leads. We also dive deep into outbound selling machine with Steli's tactics for both cold calling & cold emailing, Steli's most impactful sales tactic of all time, using vulnerability to close deals, and more.