Trish Bertuzzi: President at The Bridge Group Inside Sales Consulting, Speaker, Author

Trish Bertuzzi is the President of The Bridge Group, her consulting company that's helped 320+ B2B technology companies build world-class inside sales teams. Trish also speaks and writes about inside sales. She’s the author of the Amazon #1 Bestseller, The Sales Development Playbook.

In this interview, Trish shares from her deep well of experience building a scalable inside sales process from the more than 320+ companies she's consulted for. Trish dives into how to go about hiring & managing an effective inside sales team, the biggest challenges facing inside salespeople today (how to address them), incentive programs and company culture advice for retaining your top sales talent. Finally, we wrap with Trish's single best piece of sales advice—hiring a sales coach—and how you can find the right sales coach for you, too.