John Sherer, Director of Sales at Appcues, Former Senior AE at HubSpot
John is the director of sales at Appcues—a SaaS tool that allows you to deliver better in-app messages, walkthroughs and user on boarding experiences. Their tools are used by companies like IndieGoGo, Canva, AdRoll and more. Before Appcues, John was in sales at HubSpot, where he ran sales webinars and worked one-on-one with prospects to get them signed up.
In this interview, John starts with his philosophy around building a sales team that fits your company culture and the key qualities and traits to look for in high-performing salespeople. John talks about how to evolve as a salesperson in an environment where your sales process is frequently changing (plus how to embrace & drive that change), the biggest mistakes salespeople make today, actionable sales tactics from walking through a case study, and the impact of finding a sales mentor or hiring a coach.
John Sherer
About Our Guest: Director of Sales at Appcues, Former Senior AE at HubSpot.
Interview Length: 18:38
Topics Covered: Building a sales team that fits your company culture, key qualities and traits to look for in high-performing salespeople, evolving with a changing sales process, the biggest mistakes salespeople make today, actionable sales tactics (deal walkthrough case studies), and the impact of finding a sales mentor (or hiring a coach).