Jim Keenan: CEO at Sales Growth, Consultant, Author, Speaker

Keenan is the CEO of A Sales Guy, where he takes his sales experience and offers consulting services to companies who want to modernize and accelerate their sales processes. Keenan regularly speaks, blogs, and writes about all things sales—he’s the author of the book Not Taught: clear strategies on how to be successful in today’s information-driven world.

In this interview, Keenan talks about how any sales organization can remain competitive in the 21st century of selling and how sales is changing today. Kennan elaborates on the biggest opportunity for salespeople today and how that's connected to the most common mistakes salespeople are now making. He wraps with how to build meaningful relationships, translating insights into real action, and how to deeply understand your target customers.