Eric Siu: CEO at Single Grain Marketing, Host of the Growth Everywhere Podcast
Eric is the CEO of the digital marketing agency Single Grain, which helps venture-backed startups and Fortune 500 companies grow their revenues. He also hosts the Growth Everywhere and Marketing School podcasts. Eric’s been in marketing, growth and SEO for nearly a decade.
In this interview, Eric dives into how he's built (and honed) a sales process for his marketing agency that's landed him deals with multiple Fortune 500 brands over the past few years. Eric dives into how he and his team think about outbound selling through cold calling and cold emailing campaigns. Eric finishes up with how he creates a high volume of inbound traffic & leads, the essential qualities to look for in sales hires, and marketing-sales alignment.
About Our Guest: CEO at Single Grain Marketing, Host of the Growth Everywhere Podcast
Interview Length: 16:42
Topics Covered: How to build a sales process for a marketing agency, outbound selling via cold calling and cold emailing, creating a high volume of inbound traffic & leads, essential qualities to look for in sales hires, and marketing-sales alignment.