Bastiaan Janmaat, Co-Founder and CEO Datafox

Bastiaan is CEO and Co-Founder at Datafox, the CRM Orchestration platform that helps businesses get actionable insights from their customer data. Datafox is in use by companies like Amazon, Box, UPS, Goldman Sachs and more. Before co-founding Datafox, Bastiaan was an investment analyst at Goldman Sachs and he went through Stanford’s Graduate School of Business.

In this interview, Bastiaan dives into the topic of getting more accurate prospect and customer data, then turning that data into actionable insights for your sales team to go out and close more deals—including a case study in using Datafox to land high-value B2B contracts. Bastiaan covers getting early traction, selling to enterprise organizations, sales automation, and building a data-driven sales process.