Anton Sepetov, VP of Sales at

Anton is the VP of Sales at, which has a range of free tools to help you grow your email list. Anton has been a part of Noah Kagan’s Sumo Group that includes Appsumo, since 2012 and he’s helped the company bring in millions of dollars in sales annually. For his first couple years of, Anton was responsible for closing every single AppSumo promotion, from finding potential partners, to writing the copy, and managing the client relationships.

In this interview, Anton talks about his experience managing a sales team and the key traits and qualities he looks for in a motivated hire. He covers establishing a sales process in a new startup, getting early traction, landing enterprise customers and forging partnerships. Anton wraps with going over his process for converting inbound leads into paid customers, and discussing which tools should make the cut in your sales tech stack.