Adam King, Director of Sales at Vidyard

Adam is the Director of Sales at Vidyard, an online video platform that amongst many things, helps sales and marketing professionals create more personalized outreach campaigns (they also just launched their brand new GoVideo platform). Adam is a sales veteran of nearly two decades, having lead multiple teams and divisions with Blackberry before making his way to Vidyard where he’s now focused on growing the company’s key accounts.

In this interview, Adam explains how video tools like Vidyard are being used to personalize selling (in today's world of automation) and the positive effect that can have on outbound conversion. He talks about managing a changing sales process, sales operations, hiring a motivated team with a focus on culture fit, closing enterprise customers, and shares his best piece of sales advice.