Ed Fry, Growth Lead at Hull, Former General Manager at Inbound.org

Ed is the growth lead at Hull, the customer data management platform that syncs key information about your customers (and leads) to all of the different tools you use. Previously, Ed was Employee #1 at inbound.org, the leading online community for marketers. While leading the Inbound team, he grew the community from 5,000 to over 165,000+ members.

In this interview, Ed walks us through how using data enrichment tools (like Hull) can help sales teams learn more about both their customers and prospects. He talks about lead qualification and personalization-at-scale (including a case study). Ed wraps with his experience building an engaged community around a product, converting readers and subscribers into customers, and how to pivot your sales process.