Sujan Patel, Co-Founder at Web Profits, Founder at Mailshake
Sujan is the co-founder of Web Profits, his growth marketing agency that’s worked with companies like Salesforce, Mint, Intuit and Fortune 500 brands. Sujan is also the founder of Mailshake, a tool for perfecting your cold email outreach. He has over 13 years of internet marketing experience, and he writes regularly for publications like Entrepreneur, Forbes, and Inc. Sujan also authored book on growth hacking, called 100 Days of Growth, which has sold over 35,000 copies worldwide.
In this interview, Sujan talks about how to master (and successfully automate) your cold email outreach. He digs into his experience launching multiple SaaS products over the years and how to get meaningful early traction for your ideas. Hint: It takes hustle. Sujan wraps with sharing his experiences landing high-value consulting contracts with major enterprise organizations like Salesforce, Mint and Intuit. He also talks about his process for hiring and managing a sales team, negotiation and the benefits of experimenting.
Sujan's article taking an inside look at the structure of his growth team.
Sujan's article on how to hire a vp of marketing.
Sujan's video on how to decide between hiring in-house vs an agency/consultant.
About Our Guest: Co-Founder at Web Profits, Founder at Mailshake
Interview Length: 32:18
Topics Covered: Mastering (and successfully automating) cold email outreach, launching SaaS products, getting early traction, landing high-value consulting contracts with enterprise organizations, hiring and managing a sales team, negotiation and the benefits of experimenting.